Marshall Mathers and His Many Alter-Egos: ‘The Marshall Mathers LP 2’ Album Review

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Content-wise, Eminem has always been problematic –the misogyny and homophobia that lurk throughout his lyrics are still there. But somehow, we collectively got over it. Funny and intelligent though he often is even at his most deplorable, his saving grace is Marshall Mathers’ infinitely fractured personality; is he genuinely advocating what he’s saying or is he in character?

It was a question that dominated The Marshall Mathers LP and one that he addressed perfectly in ‘Stan’, satirising the media frenzy about the violence his songs might inspire whilst counselling, “maybe you just need to treat her better”. He had just devoted a track to rapping about killing bitches, but the distinction was clear. What happens on record isn’t okay in real life (despite his own history). The point is that ever since he first got the outraged reaction he was looking for, Eminem has been mocking the humourless critics who take what he’s saying entirely seriously – the jokes and insults, like his true self and his alter-egos, have long been expertly blended.

Thirteen years later, and the master of self-referential mythologizing is back on top form. With The Marshall Mathers LP 2, the connection to its iconic prequel is explicit. As well as revisiting the sounds of his earlier album with rock-rap production and furiously fast flow, he further complicates and enriches his web of self-obsession by scattering call-backs throughout the album (the “Hi!” from ‘My Name Is’, a snippet of the hook from ‘The Real Slim Shady’ and more). Even better, many lines are careful echoes of the past, pseudo-homonyms that both subvert his old lyrics and beautifully mess with our expectations. On ‘Asshole’, it’s the altered line “Soul’s escaping through this asshole that is gaping, whilst ‘So Far’ has him again “spittin’ on your onion rings” and the ‘Rap God’s dizzying flow conceals references to ‘Kill You’ and ‘My Dad’s Gone Crazy’. When he raps “It’s just you and the music now, Slim, I hope you hear it; we’re in the car right now – wait, hear comes my favourite lyric!” during ‘Bad Guy’, he knows exactly what he’s doing – this is meticulous manipulation of the millions who have his words seared into their minds and it’s grin-enducingly glorious.

The Inceptionesque complexities of his inter-alter-ego references at the heart of MMLP2 are most overtly laid bare in its opening and closing tracks. ‘Bad Guy’ tackles Marshall Mathers’ biggest legacy head on, kicking things off with an astonishing, seven minute follow-up to ‘Stan’. Initially, with the simplistic flow, he takes the voice of Matthew (“that’s my little brother man, he’s only six years old”…), taking revenge for his long-dead older brother: this time around, it’s Eminem screaming in the trunk. It’s a chance, confusingly, for Eminem to take a shot at himself, as Matthew mimics him “I’m the bad guy who makes fun of people that die / And hey, here’s a sequel to my Mathers LP just to try and get people to buy” – he’s always been a fantastic mimic of his critics. Deeper self-analysis comes, as “Matthew” raps “I’m the bullies you hate that you became with every faggot your slaughtered / Coming back on you every woman you insulted with the double-standards you have when it comes to your daughters” – he’s well aware of his own contradictions and it’s irresistible listening.

Closer ‘Evil Twin’ is just as satisfying complex, another piece in the jigsaw as the album continues to seesaw wildly between justifying, apologising for, and glorying in his own character creations. Here, it’s all swagger, he’s the “borderline genius who’s bored of his lines”. Singing sweetly, he proclaims “That ain’t me […] he’s just a friend who pops up now and again, so don’t blame me – blame him” – but it’s never that easy. Next, he spits “Then again, who wants a plain Eminem […] look at that evil grin, evil twin, please come in!” before proclaiming “Still Shady inside, hair every bit as dyed as it used to be when I first introduced y’all to my skittish side and blamed it all on him when they criticised – cus we are the same, bitch” – Jesse Pinkman, eat your heart out. Immature insults, self-obsessed analysis, and deadly flow – Eminem is back, the same old hot mess he’s always been.

Aside from the occasional freestyle, Em hasn’t stretched himself like this in a long time. It’s an album that’s jam packed with ideas; constantly upping the ante with each verse and unstoppably gaining momentum with every track. It’s incredibly energetic and bursting with evident enjoyment despite the anger that’s being chronicled; for a man who’s just turned forty, he hasn’t sounded this young since 2002. Slinking ‘Rhyme or Reason’ packs the jokes in as he further explores his thoughts about his father, ‘Headlights’ contains an astonishing apology to his mother (“I love you Debbie Mathers, oh what a tangled web we have”), and ‘Rap God’ is the fastest, most technically complex song  Eminem has ever recorded. The excellent ‘Love Game’ will be a genuine passing of the baton if this really is Em’s last album. Kendrick Lamar’s verse is exemplary, but it’s irrelevant whether or not you consider him to have “outshone” Eminem. Despite the earlier “why be a king when you can be a god” putdown, this is still the Eminem show, and adding Lamar’s skills to the mix is a generous move – he isn’t close to being threatened by Kendrick.

Imagine a world where Dr Dre had never uncovered Detroit’s greatest export, that this was somehow your first time hearing Eminem, and there’s no way that MMLP2 would not be as seismically important and game-changing as its prequel. This is Eminem’s best record in a decade – and one of the most impressive, entertaining and addictive hip-hop albums of the year.

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Album Review: A$AP Rocky – Live.Love.A$AP

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With all the glorious judgement and perspective that comes with being one whole month into 2013, the way things stand at the moment it looks like the most revered, the most defining, and the list-topping releases of 2012 were mostly hip-hop records. Kendrick Lamar and Frank Ocean smashed it, dominating end of year lists and radio waves alike, whilst Schoolboy Q, Killer Mike, Roc Marciano, and tons of others put out interesting, challenging and successful albums.

And on their heels, come to dominate the decade’s teenage years with his first full release, is one A$AP Rocky. After a huge amount of hype and much spin-doctoring, Rocky had signed (a reportedly $3 million contract) with Sony, been hailed around the internet as the biggest contender for OFWGKTA’s swag-hop crown, and finally, in 2011, put out the Live.Love.A$AP mixtape. Though the hype has subdued and there have been some major careers launched in the interim, there was still pressure on Rocky to deliver with his first album proper.

Unlike Kendrick or Frank’s confessionals, or even Tyler’s pseudo-anarchic rhymes, Rocky mostly stands by straight-up, classic gangster rap content. The first three tracks stick well within familiar tropes, backed up by the familiar Clams Casino-style slick sub-bass beats and clattering spills. ‘Long Live A$AP’ is a standard rags-to-riches tale, pieced round a gliding, dreamy chorus; “Who said you can’t live forever lied”.  Next, lead single ‘Goldie’ is jammed with A$AP trademarks, and manages to be catchy without drops or gimmicks, relying instead on relentless flow. ‘PMW’ rounds it off, a case in point; “Pussy money weed, that’s all a nigger need”.

Lyrically, Long.Live.A$AP can feel somewhat shallow, with particularly ‘Fashion Killa’ (lyrics composed almost entirely of brand names) letting the side down. Just as his first mixtape dwelled almost exclusively on smoking weed, here Rocky is inclined to talk cash and hoes to the detriment of everything else. There are some flashes of potential for more though, most prominently on ‘Suddenly’, where finally there’s some humour (“Roaches on the walls, roaches on the dresser, everybody got roaches but our roaches don’t respect us”) as well as story-telling, with Rocky’s finest lines on the album; “cookouts and dirt bikes and dice games and fist fights/And fish fries and shootouts like one SIG with two rounds/And click left two down, that’s four kids but one lived/That one miss, that one snitch”.

Though evidently collaborations are in part what brings Rocky his unmistakable sound, with giants like Clams Casino, Dangermouse and Hit-Boy (amongst others) producing, his decision to incorporate a hip-hop who’s who onto his debut album has perhaps backfired. With guest spots from – (deep breath) Schoolboy Q, OverDoz, Kendrick Lamar, 2Chainz, Drake, Big K.R.I.T., Yelawolf, Danny Brown, Action Bronson, Joey Bada$$, Gunplay and A$APFerg –Rocky risks his own identity being lost on his own debut, and at times it is certainly unclear who the dominate voice is supposed to be. And while at times the guest rappers add to the atmosphere, especially on 6 minute self-aggrandizing competition ‘1 Train’, the additions of Santigold and, mysteriously, Florence Welch are conspicuously out of place. Although, now that Tyler the Creator is supposedly singing on Miley Cyrus’ new album  it looks quite a mundane choice. Worst of all is ‘Wild For The Night’, featuring Skrillex, with awful happy-hardcore chimes and airhorns.

It’s a confident, beautifully-produced record, which builds well on everything that made Live.Love.A$AP a success; but there is perhaps too little progress. Whilst there’s no doubting the hooks and the flow, lyrically it’s uninventive and repetitive in places, and there’s no doubting Rocky’s got more to give. Perhaps if it had come out this time last year we would have received it rapturously, but in the wake of 2012’s big hitters, it looks slightly pedestrian. Though he stands level with them as they guest on his songs, Rocky’s in danger of playing it too safe and being left behind by his cohort. Stay clear of the ridiculous collaborations though, and it’s an enjoyable, easy listen.